Covid-19 lockdown and wine consumption frequency in Portugal and Spain

Aim of study: This study aims to analyse how psychological factors related to the Covid-19 lockdown affected the frequency of wine consumption among Iberian consumers. Area of study: To achieve this goal, we used data collected from an online survey in Europe comprising 4489 observations from Portuguese and Spanish samples. Material and methods: Using an ordered probit model, we analysed the wine consumption frequency as a function of a set of explanatory variables related to psychological factors, sociodemographic variables, consumption characterisation and channels of trade variables. Main results: The identification of the hedonic nature of wine consumption explains the increase in frequency, while the negative feelings associated with the lockdown and health concerns are not relevant, which implies a different effect on consumption than in the case of other disasters. Consumer loyalty before the lockdown and the role that technology has played in explaining the frequency of consumption in the form of apps, online purchasing and digital drinks opens up a new horizon in the study of consumer behaviour. Research highlights: Although econometrically different, the impact of the Covid-19 crisis tend to be felt similarly among the Iberian countries. The effects of psychological impacts related to feelings of Covid-19 of the lockdown does not show impact in wine consumption behaviour. The consumer background and behavioural attitude towards wine explain most changes in consumption patterns.

Did wine consumption change during the COVID-19 lockdown in France, Italy, Spain, and Portugal?

This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintained their wine consumption frequency is significantly higher than those who increased or decreased their consumption. Wine consumption frequency held up better than other types of alcohol (beer and spirits). We analyze heterogeneities among countries and individuals by employing the Marascuilo procedure and an ordered logit model. The latter identifies the impact of demographic, commercial, and psychosocial factors on wine consumption frequency. The results shed light on changes in wine consumer behavior during the first lockdown and consider possible post-lockdown trends that could be useful to industry players.

Covid-19 lockdown and wine consumption frequency in Portugal and Spain

Aim of study: This study aims to analyse how psychological factors related to the Covid-19 lockdown affected the frequency of wine consumption among Iberian consumers. Area of study: To achieve this goal, we used data collected from an online survey in Europe comprising 4489 observations from Portuguese and Spanish samples. Material and methods: Using an ordered probit model, we analysed the wine consumption frequency as a function of a set of explanatory variables related to psychological factors and also sociodemographic variables, motivation-related variables and consumption characterisation. Main results: For Spanish respondents the fear of isolation was a decisive factor in increasing the probability of a higher frequency of wine consumption. Meanwhile, in Portugal, the fear of an economic crisis was the psychological factor leading to a higher consumption frequency. Research highlights: In both countries, psychological factors influenced the frequency of wine consumption during the lockdown due to Covid-19. However, the impact of the Covid-19 crisis has been felt differently in Spain and Portugal. Differences can be observed in both psychological and behavioural attitudes that have influenced the frequency of wine consumption and could also indicate significant cultural differences.